Category Archives: Hệ Thống

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Training

There are plenty of subtleties and continual changes in the world of finance. Fortunately, Walsh offers relevant, current training courses and events.

NEW!
Webinar series: Show me the money! Contact Michelle Lange for more information.

Watch the Walsh Institute calendar for news on training and events.

Are you a CFO or Controller? Learn from your peers in the Leadership Center Affinity Groups. Learn more.

Business 360: Finance for the Non-Financial Manager Workshop
Learn to integrate financial concepts and policies with real-world business. From securing sources of business financing to determining the optimal mix of debt and equity, this workshop will prepare you to improve budget management, increase potential profits and assess the financial viability of your ventures.

  • Select the most-promising investments using Net Present Value, Internal Rate of Return, payback and real options valuation
  • Learn how business financing is secured through financial intermediaries and capital markets
  • Analyze investment performance using Return on Investment, Return on Equity, Economic Value Added and Spreads
  • Determine the optimal mix of debit and equity by exploring the concepts of capital structure, leverage and break-even

This is a one-session workshop. Register now.

“Not being a “numbers” person – I was hesitant to take this class.  Dr. Wiechowski was excellent at explaining the principles in a clear, concise manner.”

Instructor: Linda Wiechowski, PhD, is the Chair of the Finance and Economics department. Dr. Wiechowski has been teaching at Walsh College since 1984. She has also taught at the University of Detroit Mercy, Wayne State University and Saint Mary’s College. Dr. Wiechowski specializes in teaching financial management and economics in the MBA program as well as finance in the BBA and MSF programs. Dr. Wiechowski holds a Bachelor of Accountancy from Walsh College, a Master of Business Administration from Wayne State University, and a PhD from Wayne State University.

 

Marketing Training

Walsh Institute presents plenty of marketing-related events and offers training on various aspects of brand communications.

The Leadership Center offers learning opportunities through Hot Topic WorkshopsAffinity Groups and other conferences. Click the links or check the calendar!

Design the Perfect Customer Experience:

Develop nonnegotiable behaviors and experiences that increase sales and lead to more profitable customer relationships
Partner Event with EO Detroit
Thursday, February 10, 2011
Registration: 8 a.m.
Program Start: 8:30 a.m.
Troy Campus
Walsh Institute members and sponsors register here.
EO Detroit members register here.
Every customer goes through a series of typical touchpoints with your company. At each touchpoint, customers interact with your people, products, and/or services in ways that lead them to have a good, bad, or indifferent experience. The best way to ensure more valuable and profitable customer relationships is to thoughtfully design the experience, train employees on how to do it, and ensure accountability throughout your company. Presented by Gregg Lederman, Managing Partner, Brand Integrity Inc.

Business 360, the Walsh Institute’s basics of business, includes a two-day session on marketing taught by WI Director Michelle Lange.

Marketing Management Workshop

Learn about the basic concepts, tools, and practical application of marketing theory that will help you to capture marketplace growth opportunities through improved customer understanding..
• Employ consumer research and competitive analysis to understand the marketplace
• Discuss market segmentation, targeting and positioning methods
• Develop integrated marketing strategies incorporating product, price, place and promotion strategies
• Course incorporates current events and extensive use of hands-on activities

Instructor; Michelle Lange joined Walsh College in January, 2010 as Director of The Walsh Institute.  She’s worked with clients ranging from local companies such as Kasco, Rose Hill Center, and Birmingham Schools to global companies like General Motors, Louis Vuitton-Moet Hennessey, and ConAgra.  As founder of SilverTree Marketing, she helped non-profits and local businesses identify and realize their growth opportunities. Michelle led companies through crafting unique selling propositions and branding campaigns. While at GM, she helped launch Chevrolet midsize cars, consistently earning top retail sales numbers.  Additionally a Walsh College adjunct faculty member in marketing. Michelle has spoken at conferences nationally and is recognized by Advertising Age and BrandWeek as a top marketer. She holds an M.A. in communications from Michigan State University and a B.A. in business, also from MSU.

“Exercises were wonderful, instructor was top notch.” Business 360 Past Participant

 

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Hot Topics Workshops

Participate in discussing timely and pertinent issues that affect your company and other companies in the community. Hear the facts from relevant experts, then make educated business decisions.

Life is Different for Stage 2 Small Business Leaders:
Overcoming Your Company’s Growing Pains

Thursday, January 27th, 2011
8:30 am – Noon
Walsh College Novi Campus
41500 Gardenbrook Road
Register here.

If you’re like most Stage 2 small business leaders – those who have achieved a level of success and sustainability and are now working to grow or overcome stagnation – you’re finding that much of what used to make you successful doesn’t work so well anymore.  It takes a new mindset to solve the challenges and increased complexity of Stage 2.   If this describes your situation, we encourage you to attend our next Hot Topic session, an interactive half-day workshop led by Dave Haviland and Randy Albert of WI Leadership Center sponsor Phimation Strategy Group, an Ann Arbor-based management consulting firm specializing in the professional and organizational challenges facing Stage 2 companies.

Take advantage of Dave and Randy’s 50 years of combined experience in management and consulting to equip yourself with new ways to think about managing and leading in Stage 2.  You’ll also have the opportunity to interact with other Stage 2 business owners and learn from their best practices. Tickets are free for members and sponsors, $45 for alumni and partners and $90 for all others. Register here.



Design the Perfect Customer Experience:

Develop nonnegotiable behaviors and experiences that increase sales and lead to more profitable customer relationships
Partner Event with EO Detroit
Thursday, February 10, 2011
Registration: 8 a.m.
Program Start: 8:30 a.m.
Troy Campus
Walsh Institute members and sponsors register here.
EO Detroit members register here.
Every customer goes through a series of typical touchpoints with your company. At each touchpoint, customers interact with your people, products, and/or services in ways that lead them to have a good, bad, or indifferent experience. The best way to ensure more valuable and profitable customer relationships is to thoughtfully design the experience, train employees on how to do it, and ensure accountability throughout your company. Presented by Gregg Lederman, Managing Partner, Brand Integrity Inc.

This workshop is ideal for leaders and their supporting teams. Bring up to 2 – 5 people from your company and expect a strategic and productive learning experience focused on driving sales and profits. Attendees will walk away knowing:
*  How to strategically lay out and prioritize customer experience touchpoints.
*  How to design a customer and or sales experience with non-negotiable behaviors that can be immediately  implemented and tracked.
*  Ways to engage and motivate all employees to consistently “outbehave the competition” by delivering more consistent, profitable customer experiences.

Upon registration, participants will be asked to invest five minutes to take the complimentary Achieving Brand Integrity® Assessment. This unique behavior-based assessment will help you investigate your work culture and its impact on employee productivity, customer experiences and your overall profitability.

Tickets are $45 for Walsh alumni and partners; $90 for all others. To register by phone call 248-823-1392 or by credit card on our secure site. Register here.


HRO: PAPS

Human Resources Overload: Practical Advice and Proven Solutions

Thursday, March 10, 2011
8 a.m. to 2 p.m.
Troy Campus
Register here.

Overwhelmed with human resource issues?  You are not alone.  Whether it be wellness plan initiatives, legal compliance, employee retention in an almost post-recession climate, succession planning, or benefit programs that really work, the list of human resource issues facing employers today seems endless. Organizations that get caught up with all these issues often lose focus on their true business mission or objective.

Although there are many opinions and theories on these topics, practical advice and proven solutions are too rare.  Not anymore!  The Walsh Institute Leadership Center is presenting HRO: PAPS. The program offers six hours packed full of information and education to address the issues facing your company.  Join us on March 10, 2011 for practical advice and proven solutions from some of the industry’s most astute leaders.  Nancy Scarlet, Director of Human Resources for Oakland County, and Lee Meadows, (pictured right) Walsh College professor and author, are just two of the presenters that will be openly sharing their experience and insight.

No need to be overwhelmed any longer. Tickets are free for members and sponsors, $15 for students, $45 for Walsh alumni and partners, and $90 for all others. Register here.

 

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People Training

HRO: PAPS
Human Resources Overload: Practical Advice and Proven Solutions

Thursday, March 10, 2011
8 a.m. to 2 p.m.
Troy Campus
Register here.Overwhelmed with human resource issues?  You are not alone.  Whether it be wellness plan initiatives, legal compliance, employee retention in an almost post-recession climate, succession planning, or benefit programs that really work, the list of human resource issues facing employers today seems endless. Organizations that get caught up with all these issues often lose focus on their true business mission or objective.

Although there are many opinions and theories on these topics, practical advice and proven solutions are too rare.  Not anymore!  The Walsh Institute Leadership Center is presenting HRO: PAPS. The program offers six hours packed full of information and education to address the issues facing your company.  Join us on March 10, 2011 for practical advice and proven solutions from some of the industry’s most astute leaders.  Nancy Scarlet, Director of Human Resources for Oakland County, and Lee Meadows, (pictured right) Walsh College professor and author, are just two of the presenters that will be openly sharing their experience and insight.

No need to be overwhelmed any longer. Tickets are free for members and sponsors, $15 for students, $45 for Walsh alumni and partners, and $90 for all others. Register here.

Organizational Behavior Workshop
If you depend on people to accomplish tasks, goals, and projects, you need the ability to manage people and groups of people within your organization. This workshop provides the fundamentals of managing people and information to achieve organizational goals.

  • Learn how to create an organizational learning environment
  • Use motivational concepts to improve performance
  • Deal with employee performance issues
  • Identify effective leadership style
  • Develop effective team leadership
  • Understand change management strategies
  • Learn how to become and effective organizational communicator
  • Understand why smart people fail

This is a 2-session workshop. $275
Check the schedule for dates and times in Novi and Troy

Instructor: Connie Jaracz has managed human resources for a variety of companies for more than 16 years, including her current position at Bosco’s Pizza Company. She serves as an adjunct instructor at both Walsh College and Wayne State University. Jaracz is currently pursuing her PhD in Communications at Wayne and holds a Bachelor’s degree from Oakland University.