Marketing Training

Walsh Institute presents plenty of marketing-related events and offers training on various aspects of brand communications.

The Leadership Center offers learning opportunities through Hot Topic WorkshopsAffinity Groups and other conferences. Click the links or check the calendar!

Design the Perfect Customer Experience:

Develop nonnegotiable behaviors and experiences that increase sales and lead to more profitable customer relationships
Partner Event with EO Detroit
Thursday, February 10, 2011
Registration: 8 a.m.
Program Start: 8:30 a.m.
Troy Campus
Walsh Institute members and sponsors register here.
EO Detroit members register here.
Every customer goes through a series of typical touchpoints with your company. At each touchpoint, customers interact with your people, products, and/or services in ways that lead them to have a good, bad, or indifferent experience. The best way to ensure more valuable and profitable customer relationships is to thoughtfully design the experience, train employees on how to do it, and ensure accountability throughout your company. Presented by Gregg Lederman, Managing Partner, Brand Integrity Inc.

Business 360, the Walsh Institute’s basics of business, includes a two-day session on marketing taught by WI Director Michelle Lange.

Marketing Management Workshop

Learn about the basic concepts, tools, and practical application of marketing theory that will help you to capture marketplace growth opportunities through improved customer understanding..
• Employ consumer research and competitive analysis to understand the marketplace
• Discuss market segmentation, targeting and positioning methods
• Develop integrated marketing strategies incorporating product, price, place and promotion strategies
• Course incorporates current events and extensive use of hands-on activities

Instructor; Michelle Lange joined Walsh College in January, 2010 as Director of The Walsh Institute.  She’s worked with clients ranging from local companies such as Kasco, Rose Hill Center, and Birmingham Schools to global companies like General Motors, Louis Vuitton-Moet Hennessey, and ConAgra.  As founder of SilverTree Marketing, she helped non-profits and local businesses identify and realize their growth opportunities. Michelle led companies through crafting unique selling propositions and branding campaigns. While at GM, she helped launch Chevrolet midsize cars, consistently earning top retail sales numbers.  Additionally a Walsh College adjunct faculty member in marketing. Michelle has spoken at conferences nationally and is recognized by Advertising Age and BrandWeek as a top marketer. She holds an M.A. in communications from Michigan State University and a B.A. in business, also from MSU.

“Exercises were wonderful, instructor was top notch.” Business 360 Past Participant


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